Cannes 2012: Watch Bill Clinton's favourite ad for DirecTV

Bill Clinton, the 42nd President of the United States, revealed his favourite ad currently on TV to be part of a humorous campaign by for DirecTV by Grey New York.

Clinton: 'The most hilarious ads I've ever seen'
Clinton: 'The most hilarious ads I've ever seen'

In a light-hearted aside during what proved to be a wide-ranging and topical address at the Cannes Lions International Festival of Creativity, Clinton said: "My favorite ads in the United States are those ads encouraging people to switch from cable to DirecTV.

"You have a problem. Something disastrous happens. You don't get along with your daughter. She winds up having an alternative lifestyle, marries a guy with too many tattoos. She ends up having a child who wears a dog collar. Now, you have a granddaughter [son] with a dog collar. Switch to DirecTV. ... They're the most hilarious ads I've ever seen."

The Grey campaign is also among those vying for the Cannes Film Lions award this year.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).