BBH London leads the UK nominations with seven shortlisted entries, including its "lifeguard" and "fireman" spots from the "Axe Apollo Space Academy" campaign for Axe (known in the UK as Lynx).
Other multiple UK nominees include Abbot Mead Vickers BBDO, Ogilvy & Mather, Adam & Eve/DDB, CHI & Partners, Mother London, DLKW Lowe, 4Creative, Rainey Kelly Campbell Roalfe/Y&R, Grey London, WCRS and Wieden & Kennedy.
AMV BBDO, A&E/DDB and O&M each have four chances to win Lions.
AMV BBDO has two Guinness ads shortlisted, one from Camelot and one from Plan International; A&E/DDB has two shortlisted entries for both Volkswagen and John Lewis, while O&M has one Dove and three Expedia ads in the running.
Meanwhile, 12 UK entrants are in with a single chance of picking up a Lion, including Academy Films, Saatchi & Saatchi, MJZ London (for an ad produced on behalf of Madre Buenos Aires), Lowe & Partners, Dare London, VCCP, JWT, Havas Worldwide, Wunderman, Weapon7, Rubber Republic and the NSPCC.
4Creative's two entries include its "meet the superhumans" spot for Channel 4, which won a black pencil and four yellow pencils at the D&AD awards earlier this month, although it will once again face competition from McCann Melbourne's "dumb ways to die", which has already won a hat-trick of Grand Prix awards.