CANNES 2013: UK agencies get 11 nominations in Direct Lions

UK agencies have 11 nominations in the Direct Lions shortlist, with Leo Burnett, Bartle Bogle Hegarty, OgilvyOne and AKQA getting two nominations each.

The Cannes Lions International Festival of Creativity released the brands in with a chance of winning a direct award yesterday and UK shops managed to secure a combined total of 11 nominations.

Leo Burnett had two nominations for its Jubilee work for the colour matcher Pantone, "Pantone queen"; BBH got two nominations for its 'Don’t Cover It Up' campaign for the charity Refuge, and AKQA got two nominations for Nike + Kinect Training.

Follow the live Cannes 2013 blog

OgilvyOne received a nomination for its "the power of cute" campaign for the Royal Borough of Greenwich, as well as a nomination for its "measure of pleasure" work for the chocolate brand Beyond Dark.

The winners of the Direct Lions will be announced at the awards this evening, which begin at 6pm (7pm Cannes time).

Other UK agencies with nominations include Saatchi & Saatchi London for "meat snacking helmet" for Mattessons Fridge Raiders; Grey London for its "dance dictionary" for Puma Fragrance, and Cheil UK London for the "we are David Bailey" to promote the Samsung NX Camera.

Click here to read all the latest news from Cannes 2013

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More