O&M London's nine entries include three each in the Home Appliances, Furnishings, Electronics & Audio Visual and Cosmetics & Beauty, Toiletries sub-categories, as well as two for Best Scriptwriting and one for Best Acting Performance.
All three Home Appliances entries are for Philips' Digital Video Monitor, including the "soldier", "spy" and "cop" works, while the three Cosmetics entries are all for Unilever's Dove brand, including "big smacking kiss", "smile" and "auto tune".
The "big smacking kiss" and "smile" ads are also up for Best Scriptwriting.
Ogilvy & Mather's entry in the Best Acting Performance sub-category is for the "post mortem" work for the conservation charity WWF.
Only three other UK agencies have been shortlisted, Abbott Mead Vickers BBDO London, Adam & Eve/DDB London and Bartle Bogle Hegarty London, all of which have a single shot at an award.
Abbott Mead Vickers BBDO's shortlisted entry is for its "but" work for the White Ribbon charity in the Public Awareness Message sub-category. BBH London’s "how many?" Weetabix campaign has been nominated under Best Acting Performance.
Adam & Eve/DDB London has been nominated in the Cars & Automotive Services sub-category for its "mysteries of the universe" work for Volkswagen; it also has seven joint entries shortlisted with its US sister agency DDB Chicago.
Last year the UK got 21 nominations and JWT London, AMV BBDO, Albion and Global Radio Creative all won Radio Lions, an improvement on 2011 when no UK shops were shortlisted.
Improving the number of UK agencies winning awards at Cannes was one of the targets of the Radio Advertising Bureau’s creativity initiative.