CANNES 2013: UK scoops two Creative Effectiveness Lions

The UK has outperformed the US in this year's Creative Effectiveness Lions, despite receiving half the number of nominations, although the Grand Prix went to a Dutch shop.

John Lewis: Adam & Eve picks up Lion for DDB Creative Effectiveness
John Lewis: Adam & Eve picks up Lion for DDB Creative Effectiveness

Adam & Eve DDB London/Manning Gottlieb OMD London and Grey London have been awarded Lions in the Creative Effectiveness category at Cannes 2013. There are no colours of Lions in this category, simply Lions winners.

Despite being the only two UK teams among the 12 nominees, both scooped the prestigious awards.

Adam & Eve DDB London/Manning Gottlieb OMD London were recognised for the John Lewis campaign, while Grey London’s British Heart Foundation campaign impressed the judges.

Four US agencies were originally nominated in the category, but only one combined entry – Digitas/Crispin Porter & Bogusky New York/Digitas New York – received a Lion.

Meanwhile, Wieden & Kennedy Amsterdam picked up the category’s Grand Prix, for its Heineken International work.

Other agencies to go home with a Creative Effectiveness Lion included: DDB Group New Zealand for Lion Nathan work, Whybin/TBWA Sydney for Insurance Australia Group work and Ogilvy & Mather Sydney for Coca-Cola South Pacific work.

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