Cannes excess is here to stay, says Steve King

Steve King, ZenithOptimedia's global chief executive, says the extravagance and excess of Cannes from 10 years ago is back and very much here to stay.

Speaking to Campaign, the agency boss shared details of the new positioning of ZenithOptimedia, which was presented at Cannes on Wednesday 18 June.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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