Cannes excess is here to stay, says Steve King

Steve King, ZenithOptimedia's global chief executive, says the extravagance and excess of Cannes from 10 years ago is back and very much here to stay.

Speaking to Campaign, the agency boss shared details of the new positioning of ZenithOptimedia, which was presented at Cannes on Wednesday 18 June.

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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