Cannes Lions to crack down on yacht parties

Ascential is bringing in new restrictions on yacht parties at Cannes Lions to crack down on inappropriate behaviour during this month's festival of creativity.

Cannes Lions: introduces harbour restrictions
Cannes Lions: introduces harbour restrictions

The festival’s organisers have struck a deal with Cannes’ local government to put new restrictions on yachts entering the Cote d’Azur.

Duncan Painter, the chief executive of Ascential, told the Financial Times that two super yachts hired by the Daily Mail were named as culprits of some of the bad behaviour customers had asked him to rein in.

The Daily Mail, whose party guests have included Kim Kardashian in recent years, confirmed it would not take a yacht to Cannes this year.

Cannes Lions’ organisers were criticised by industry figures after introducing a stricter admissions policy for bars and hotels.

Daytime access to popular hotel bars will now be restricted to festival pass holders and their guests for five hotels along the Croisette: Hôtel Barrière Le Majestic; InterContinental Carlton; JW Marriott; Grand Hyatt Cannes Hôtel Martinez; and Le Grand Hôtel. Those without passes will need to gain "hotel access" via the Cannes Lions app.

Entry to the harbour will also be restricted to pass holders between 8am and 6pm each day.

Passes for the festival, which runs from 17 to 24 June, start at €3,115 (£2,650) for the full week.

Jose Papa, Managing Director of Cannes Lions, said: "Alongside the awards and the talks, our delegates tell us that networking at the festival is incredibly valuable to them. It is in response to this that we have decided that this year access to the Quai D’Honneur is reserved to Cannes Lions, Lions Health, Lions Innovation and Lions Entertainment delegates throughout the day time, simply to ensure that this value is retained.

"As ever we are confident that each attendee will thoroughly enjoy their time at the festival, while gaining real business value from it by learning something new and making lasting connections."

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