Cannes Lions launches Glass Lion to challenge gender bias

Cannes Lions has launched the Glass Lion: The Lion for Change, an award for work that challenges gender bias.

Cindy Gallop: the jury president for the Glass Lion
Cindy Gallop: the jury president for the Glass Lion

It is being backed by Lean In, an organisation that helps women achieve their goals, founded by Sheryl Sandberg, the chief operating officer at Facebook.

Proceeds from the entry fees will go into a programme to encourage a "more gender-neutral media landscape". Cannes Lions will announce further details of this in the coming weeks.

Cindy Gallop, the founder and chief executive at If We Ran The World and Make Love Not Porn, will be the jury president.

Any points gained in the category will count towards Cannes Lions' Special Awards. Entries open today and close on 27 March.

Philip Thomas, the chief executive at Lions Festivals, said: "Creativity has the power to change culture, and the wider world, in a deeply positive way.

"So rewarding creative work that fights to address the (mis)representation of gender in marketing communication is something we hope will lead to real change across the industry and society."

The new award follows the launch of See It Be It last year, an initiative to push female creatives’ careers.

Gallop said: "I couldn't be more thrilled about the introduction of the Glass Lion, which demonstrates Cannes Lions' commitment to ensuring that both our industry and the work we create not only more accurately reflects the world around us, but actively changes it for the better."

To enter and for more information visit the Cannes Lions website.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published