Cannes Lions teams up with UN to create sustainability awards category

Cannes Lions has teamed up with the United Nations to launch an award category aimed at supporting and raising awareness of global sustainable development initiatives such as ending poverty and protecting the planet.

Cannes Lions: adding a new sustainability category
Cannes Lions: adding a new sustainability category

The Sustainable Development Goals Lion, announced today at the UN General Assembly in New York, has been created as the result of a collaboration between the UN, Cannes Lions and its owner Ascential. 

The award will recognise advertising and marketing ideas that successfully advocate the UN Sustainable Development Goals, 17 global goals adopted by 193 member states in 2015, each of which has specific targets designed to end poverty, protect the planet and ensure prosperity for all.

The new Lion will champion creative work that helps member states on the journey to achieving those goals. It will be developed in time for entries going live in January 2018, while a dedicated cross-discipline jury from across relevant sectors will be brought in to judge the awards.

Terry Savage, Cannes Lions chairman, said: "Brands and other organisations are now increasingly leadingaction that promotes good in the world and initiatives that positively impact and enhance the lives of the global community.

"This award will celebrate and recognise those doing exactly that."

All entry fees for the new category will be donated to projects that advance SDGs, such as the work of the UN, its agencies and non-governmental organisations deciding on beneficiaries.

Duncan Painter, Ascential chief executive, added: "In 2016, UN secretary-general Ban Ki-moon stood on stage at Cannes Lions and asked the world’s greatest creatives to cometogether to create the biggest campaign ever for humanity.

"This partnership is the next important step in this crucial journey for humanity and the planet."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).