Canon films 'crazy' Russian photographers scaling world's tallest hotel

The latest activity from camera brand Canon shows two men climbing up a 355m tower in Dubai freestyle as the brand asks consumers to "come and see".

Canon: encouraging people to explore in latest spot
Canon: encouraging people to explore in latest spot

The spot features two thrill-seeking Russian photographers, Vadim and Vitaliy, who scale extreme heights in search of capturing spectacular photos. 

The pair climbed the world's tallest hotel - the 72 floor JW Marriott Marquis for the spot.

Canon has created an online hub with 'vertigo inducing' pictures, tips and tutorials. The campaign will be supported by digital, press and outdoor encouraging people to "explore".

"Vadim and Vitaliy are the living, breathing embodiment of the Come and See campaign," said Adam Scholes, creative director at J. Walter Thompson. "They’re also crazy."

Brand: Canon

Client: Nigel Taylor, consumer imaging marketing communications director, Canon Europe

Agency: J. Walter Thompson London

Executive creative director: Russell Ramsey

Creative director:  Adam Scholes

Creatives: Adam Collins, Mark Campion



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