Canon 'power of image' by Mcgarrybowen London

Canon has released a campaign by Mcgarrybowen London. The press, outdoor, online and in-store activity will run across the EMEA region.

It uses the headline "The power to get closer" and demonstrates the results that Canon’s high zoom IXUS and PowerShot products can achieve.

The work is the agency’s first since its launch in April. It was written and art directed by Richard Holmes and Remco Graham.