CAP consults on trustmark scheme for Internet advertising

- The UK advertising industry's foremost rule-making body is asking agencies, consumer organisations and the Government to comment on proposals to develop a self-regulatory scheme for UK ads on the Internet.

- The UK advertising industry's foremost rule-making body is asking agencies, consumer organisations and the Government to comment on proposals to develop a self-regulatory scheme for UK ads on the Internet.

The Committee of Advertising Practice is proposing the scheme, dubbed 'Trustmark', in a bid to develop a self-regulatory environment supported by advertisers, whereby consumers would know that net ads carrying the 'Trustmark' logo could be trusted.

The scheme would allow advertisers and publishers on the net to show that they complied with the British Codes of Advertising and Sales Promotion, drawn up by the CAP, and with the rulings of its affiliated watchdog, the Advertising Standards Authority.

The proposals have been drawn up by a CAP Standing Group of Internet advertisers, agencies and publishers. A discussion document is available with an on-line questionnaire and an e-mail comment facility on the CAP website located at www.cap.org.uk. The deadline for initial comments is 20 November 1998.





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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).