Capital Radio has appointed Metro's marketing director, Linda
Grant, as its new strategic marketing director.
Grant, who joined Metro in late 2000, will oversee all elements of
strategic marketing for Capital covering media strategy, research and
Replacing Nikki Mendonca, who left recently to join OMD Europe as its
marketing director, she will be responsible for working closely with
advertisers and agencies to build awareness of Capital's offer.
During her time at Metro, Grant was promoted from head of planning to
marketing director. Her background was in newspaper sales as the
advertising manager on the Daily Record and Sunday Mail and, before
that, in business development at Newsquest.
Grant will work across Capital's 19 stations to create stronger brands,
nationally and in London, among advertisers and clients.
Reporting to Linda Smith, the managing director of Capital Radio
Advertising, Grant will join in April. Despite her lack of radio
experience, Grant's initial role at Metro, which involved honing its
sales approach to agencies, will provide valuable experience. At Capital
she will oversee attempts to increase the group's revenue in the light
of profits which fell by 27 per cent last year.