Capital Radio has unveiled its plans for its first foray into
national broadcasting when it goes live on the Digital One multiplex
Called Life, the service was developed after extensive research, carried
out on behalf of Capital by New Solutions.
The station, which will broadcast 24 hours a day exclusively on Digital
One, will carry music by artists such as Elton John, George Michael and
the Corrs. The format was found to be the most popular in both Digital
One and Capital’s research into digital radio listening, appealing
particularly to early adopters.
Sally Oldham, the managing director of Capital Radio, said: ’We had to
ensure that our new service claimed a competitive market position. We’ve
created a lifestyle radio brand. Our findings enabled us to build a
picture of our target listeners and how we might fulfil their
Life will be the third service to broadcast on the multiplex. GWR, the
major shareholder in Digital One, launched Core and Planet Rock last
The formation of Oneword Radio, which focuses on plays, books, comedy
and reviews, was announced last week and will broadcast on the multiplex
It is a joint venture between Guardian Media Group, Chivers
Communications, Unique Broadcasting and Heavy Entertainment.
Take-up of digital radio has been slow because the sets are expensive,
but most major radio groups are investing in the medium and set
manufacturers are expected to start discounting.