Capital’s Ads on Air gives commercials archive on Internet

Capital Advertising is to launch a service for advertisers to extend the commercial message to listeners.

Capital Advertising is to launch a service for advertisers to

extend the commercial message to listeners.



Under the new service, entitled Ads on Air, users of the Capital Website

will be able to listen to, and find details on, any ad which is

currently running or which has run on a Capital Group station.



Playing the ad on the Website is free of charge, but advertisers will

pay extra for the enhanced package, which can include hotlinks to the

advertiser’s own site.



Fru Hazlitt, the sales director of Capital Advertising, said: ’Ads on

Air has drawn a lot of interest from advertisers who are slightly less

used to radio - the added value gives them more confidence in the

medium.’



Ads on Air launches in February and will be supported by on-air trailers

and mentions by DJs, directing listeners to the service.



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