Capital Advertising is to launch a service for advertisers to
extend the commercial message to listeners.
Under the new service, entitled Ads on Air, users of the Capital Website
will be able to listen to, and find details on, any ad which is
currently running or which has run on a Capital Group station.
Playing the ad on the Website is free of charge, but advertisers will
pay extra for the enhanced package, which can include hotlinks to the
advertiser’s own site.
Fru Hazlitt, the sales director of Capital Advertising, said: ’Ads on
Air has drawn a lot of interest from advertisers who are slightly less
used to radio - the added value gives them more confidence in the
Ads on Air launches in February and will be supported by on-air trailers
and mentions by DJs, directing listeners to the service.