Capital says jobs will go in Virgin takeover

David Mansfield, the newly appointed group managing director of the merged Capital and Virgin Radio operations, confirmed this week that there would be job losses at Capital and its sales house, Media Sales and Marketing, as a result of the deal.

David Mansfield, the newly appointed group managing director of the

merged Capital and Virgin Radio operations, confirmed this week that

there would be job losses at Capital and its sales house, Media Sales

and Marketing, as a result of the deal.



The losses are likely to come over the next few weeks as Capital

appoints a sales director and puts the finishing touches to the

structure of its new sales operation, Capital Sales and Marketing.



The new outfit will be headed by the commercial director, Paul Davies,

who is now managing director of MSM. He will be responsible for all

advertising revenue for the group, including Capital Sales and

Marketing.



The merger also means that Richard Eyre, previously the managing

director of Capital, becomes chief executive, while Mansfield,

previously group commercial director, takes charge of operations as

group managing director.



Richard Park and Martina King continue in their roles as group programme

director and station director. Under the new set-up, King will report

directly to Mansfield.



It is unclear at this stage what roles will be found for Virgin’s

managing director, John Pearson, and the sales director, Kathryn Jacob,

within the new structure.



Mansfield said: ’We’re beginning to talk to people and we’re keeping

Virgin in the loop. But we can’t wait to see whether this deal goes

through - we have to get on with the structure.



We will resolve what’s happening over the next two or three weeks, but

there has to be enough flexibility and opportunity for us to talk to

them when the time is right.’



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