David Mansfield, the newly appointed group managing director of the
merged Capital and Virgin Radio operations, confirmed this week that
there would be job losses at Capital and its sales house, Media Sales
and Marketing, as a result of the deal.
The losses are likely to come over the next few weeks as Capital
appoints a sales director and puts the finishing touches to the
structure of its new sales operation, Capital Sales and Marketing.
The new outfit will be headed by the commercial director, Paul Davies,
who is now managing director of MSM. He will be responsible for all
advertising revenue for the group, including Capital Sales and
The merger also means that Richard Eyre, previously the managing
director of Capital, becomes chief executive, while Mansfield,
previously group commercial director, takes charge of operations as
group managing director.
Richard Park and Martina King continue in their roles as group programme
director and station director. Under the new set-up, King will report
directly to Mansfield.
It is unclear at this stage what roles will be found for Virgin’s
managing director, John Pearson, and the sales director, Kathryn Jacob,
within the new structure.
Mansfield said: ’We’re beginning to talk to people and we’re keeping
Virgin in the loop. But we can’t wait to see whether this deal goes
through - we have to get on with the structure.
We will resolve what’s happening over the next two or three weeks, but
there has to be enough flexibility and opportunity for us to talk to
them when the time is right.’