Capital, Viacom and IPC launch RSVP

The media owners Capital Radio, Viacom Brand Solutions and IPC ignite! have launched a joint venture to offer cross-media campaigns to advertisers.

Called RSVP, the venture is designed to enable media agencies and advertisers to target a youth audience through radio, Viacom's 14 television channels and IPC's magazines.

Its objective is to respond to client and agency briefs by offering solutions in the most relevant media. Its formation is a response to Emap, which offers cross-media solutions to advertisers across its TV, radio and magazine brands.

RSVP, which stands for "Real Sound, Vision & Print", will also provide access to new media, outdoor and event marketing, as well as content opportunities via editorial, programming and sponsorship.

The venture will be headed by Dan Salem, the commercial director of Viacom Brand Solutions, Mike Hope-Milne, the brand sales director of Capital Radio, and Victoria Smith, the cross-media solutions manager for IPC ignite! at IPC Advertising.

Salem said: "This alliance provides existing and future customers with a depth of communication possibilities above and beyond the mere booking of advertising space across the various platforms. We are united in the belief that customers are at the heart of our business."

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).