Capri-Sun launches online burping contest for children

LONDON - Capri-Sun is launching an online 'burp' contest for kids to support the television advertising currently on air.

The competition, Burp Extreme, is hosted at Capri-Sun's website and will allow kids to choose one of the brand's juicing characters. They will then be able to create weird and wonderful burps to attain a place on the burping hall of fame and win prizes, including a PlayStation2.

The campaign, created by the interactive agency MagneticNorth, is backed with online media activity planned and bought by i-level.

It launches in September, targeting seven- to 12-year-olds. The Capri-Sun brand is owned by Coca-Cola.

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