Capri-Sun launches online burping contest for children

LONDON - Capri-Sun is launching an online 'burp' contest for kids to support the television advertising currently on air.

The competition, Burp Extreme, is hosted at Capri-Sun's website and will allow kids to choose one of the brand's juicing characters. They will then be able to create weird and wonderful burps to attain a place on the burping hall of fame and win prizes, including a PlayStation2.

The campaign, created by the interactive agency MagneticNorth, is backed with online media activity planned and bought by i-level.

It launches in September, targeting seven- to 12-year-olds. The Capri-Sun brand is owned by Coca-Cola.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Staff recommends

Capri-Sun

Read more

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).