Carat appoints four staff as interactive arm is restructured

Carat is restructuring its interactive subsidiary and making four senior appointments, which include bringing in Robert Horler from Emap Online as managing partner.

Carat is restructuring its interactive subsidiary and making four

senior appointments, which include bringing in Robert Horler from Emap

Online as managing partner.



Horler, who is currently commercial director of Emap Online, will be one

of two managing partners responsible for running the organisation.



The other is the existing director of new media Richard Wheaton.



Beneath the managing partners will be a new tier comprising five

directors, only two of whom are currently in place.



One of the new directors - Dan Watson - is being promoted from within

Carat. Watson is currently a manager in the broadcast unit. Two more are

being appointed from outside the company and have yet to be

announced.



The remaining two are Mark Griffiths, currently head of buying, and

Maryam Bazargan, head of planning. In all, the restructure will increase

the size of the organisation from 14 to 21 people.



Mark Craze, chief executive of Carat, commented: ’We want Carat

Interactive to be the outstanding online planning and buying

organisation in the country, and to that end we have chosen to make a

number of senior appointments.



’We are not going to have the same pyramid structure as the rest of

Carat, instead we will have managing partners with heavyweight support,’

he added.



Craze said the Carat client list and the organisation’s ’scaleability’

(the fact it can tap into the resources of a global network) made it

well-placed to a develop a strong market position.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).