Carat is restructuring its interactive subsidiary and making four
senior appointments, which include bringing in Robert Horler from Emap
Online as managing partner.
Horler, who is currently commercial director of Emap Online, will be one
of two managing partners responsible for running the organisation.
The other is the existing director of new media Richard Wheaton.
Beneath the managing partners will be a new tier comprising five
directors, only two of whom are currently in place.
One of the new directors - Dan Watson - is being promoted from within
Carat. Watson is currently a manager in the broadcast unit. Two more are
being appointed from outside the company and have yet to be
The remaining two are Mark Griffiths, currently head of buying, and
Maryam Bazargan, head of planning. In all, the restructure will increase
the size of the organisation from 14 to 21 people.
Mark Craze, chief executive of Carat, commented: ’We want Carat
Interactive to be the outstanding online planning and buying
organisation in the country, and to that end we have chosen to make a
number of senior appointments.
’We are not going to have the same pyramid structure as the rest of
Carat, instead we will have managing partners with heavyweight support,’
Craze said the Carat client list and the organisation’s ’scaleability’
(the fact it can tap into the resources of a global network) made it
well-placed to a develop a strong market position.