Carat lands £6.7m CSL media account

Carat has won the £6.7 million media planning and buying account for the furniture retailer CSL.

CSL: appointed Carat
CSL: appointed Carat

The agency will support CSL in its growth plans linked to a national store expansion. An initial campaign will focus on digital, TV and radio, but evolve to include all media.

Brilliant Media Leeds was the previous incumbent on the business. The agency had picked up the account shortly after losing the £40 million broadcast DFS business to MediaCom in March last year.

However, as a result of MediaCom's acquisition of Brilliant Media in December last year, CSL started the search for a new agency.

Tracy De Groose, the managing director at Carat, commented: "CSL is redefining its sector through the use of digital performance marketing. We're extremely proud of our track record in building e-commerce business and we look forward to doing the same for CSL."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Christmas 2016 ads: the best so far
Shares0
Share

1 Christmas 2016 ads: the best so far

Buster the Boxer, Mrs Claus, a doll that comes to life and an adventurous carrot feature in this year's Christmas ads. Campaign rounds up the best ads from the season.

Just published

More