Carat lands Dolphin Telecom media task

Carat has landed the centralised media planning and buying for Dolphin Telecommunications after a winner-takes-all pitch against MediaCom TMB for the pounds 8 million business.

Carat has landed the centralised media planning and buying for

Dolphin Telecommunications after a winner-takes-all pitch against

MediaCom TMB for the pounds 8 million business.



Dolphin will target workers in industry or commerce, initially in the UK

but possibly across Europe.



The system allows a group to talk instantaneously, as with

walkie-talkies.



Voice and data can both be exchanged between the group on Dolphin phones

and calls are free. This service operates in addition to normal digital

mobile phone services.



Carat’s appointment completes a review of creative and media, both

handled by Andrew Melsom of Agency Insight. Last month Dolphin signed

Craik Jones to handle the creative on its through-the-line advertising.

(Campaign, 25 February).



’Wins such as this vindicate Carat’s decision to place substantial

investment in research and strategic planning, as well as maintaining

the highest buying standards,’ Mark Craze, the chief executive of Carat,

said.



Carat had worked with Dolphin on an ad-hoc basis during the past year,

particularly on the purchase of broadcast media. Nigel Rodliffe, head of

marketing communications at Dolphin, explained: ’Carat’s overall

offering proved to be so comprehensive we felt more than happy to

reappoint it.’



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