Carat Manchester nets Hillarys Blinds

Hillarys Blinds, the made-to-measure blinds specialist, has appointed Carat Manchester to its £9 million media planning and buying account.

Hillarys Blinds: appointed Carat Manchester to handle media planning and buying
Hillarys Blinds: appointed Carat Manchester to handle media planning and buying

Carat Manchester won the business from the incumbent, MediaCom, which has worked with Hillarys Blinds since 2006.

The agency will oversee media across the company's main brand as well as Web-blinds, an online operation launched in 2000. It will also work on its business-to-business channel, Arena, which sells made-to-measure blinds to other manufacturers.

Hillarys Blinds allocates the bulk of its media spend to TV and door-drops, according to Nielsen. The remainder is split between direct mail, internet, press and radio activity.

The brand launched its first non-direct TV response campaign last year in a bid to reach a wider audience. The ad was created by the integrated agency Uber, which is unaffected by the media review.

Carat Manchester declined to comment.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now


BBH deputy ECD Caroline Pay exits

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published