Carat Manchester scoops John West media

John West Foods, the tinned-fish manufacturer, has moved its media planning and buying account from Vizeum to its sister Aegis Media agency Carat Manchester.

John West: moving its media account out of Vizeum
John West: moving its media account out of Vizeum

The move follows Aegis' acquisition of MediaVest Manchester in July. The agency now operates as Carat Manchester. John West was keen to appoint an agency close to its headquarters in Liverpool.

The move of John West's media business does not affect the brand's relationship with its creative agency, the Manchester-based Cheethambell JWT.

The appointment of Carat Manchester comes as John West prepares to launch a range of pole- and line-sourced tuna products.

Paul Reenan, the managing director at John West Foods, said: "We were looking for strong account planning and an intensive client service ethic, combined with competitive buying delivery based closer to our headquarters in Liverpool. Carat provided the perfect solution."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).