Carat picks up £2m Bhs media account

Be the first to comment
Bhs: hands account to Carat
Bhs: hands account to Carat

LONDON - Arcadia Group has appointed Carat to handle the £2m media planning and buying account for Bhs without a pitch.

Carat is the media agency of record for Arcadia Group, which merged Bhs into its operations last year.

The previous incumbent was MPG, which resigned the account in August 2009.

Arcadia Group hired Grey to handle the ad accounts for its Bhs, Evans, Wallis, Burton and Dorothy Perkins fashion brands after a pitch against undisclosed agencies in November last year.

Grey's first task was to create a number of seasonal campaigns for the stores in a bid to increase sales and footfall in the run-up to Christmas. The campaigns, promoting the five brands separately, ran across TV, print and outdoor.

Arcadia and Bhs functions, including logistics, property and finance, were consolidated by owner Sir Philip Green to improve group efficiencies.

Other Arcadia Group businesses include Topman and Topshop.


Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published