Carat retains £9m Department for Transport media account

The Department for Transport has reappointed Carat as its media agency following a two-year statutory review.

Think road safety campaign: Carat has worked with the DfT for ten years
Think road safety campaign: Carat has worked with the DfT for ten years

The process was handled by the Crown Commercial Service and involved MediaCom, Mindshare, and MEC.

The account is said to be worth about £9 million. Carat has handled the media planning and buying account since 2002.

Matthew Hook, the managing director at Carat, said: "We are incredibly proud to continue our long-term relationship with the Department for Transport.

"We’re especially proud of their award-winning road safety programme, Think! and look forward to supporting them as they undertake their vital work."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More