Carat scoops Santander media account

LONDON - Carat has beat Universal McCann and Starcom to the £38m media planning and buying account for Santander.

Carat has beat Universal McCann and Starcom to the £38m media planning and buying account for Santander.
Carat has beat Universal McCann and Starcom to the £38m media planning and buying account for Santander.

The brief takes in responsibilities for Abbey, Alliance & Leicester, and the savings arm of Bradford & Bingley.

Mediacom North, the regional agency which previously handled media for Bradford & Bingley, was not invited to pitch.

Carat originally won the Abbey media account in November 2005.