Carat wins £6m Danone waters media account

LONDON - Danone has awarded the £6m media planning and buying for its water brands to Carat.

The business was previously with Starcom but the Publicis network withdrew last year from a wider global buying review casting doubt on its UK relationship with Danone.

Planning for the Evian, Volvic and Badoit brands will switch to Carat over the next month.

Last June, Carat won the UK planning task for Danone's dairy division, which was previously with Mediaedge:cia. It handles UK buying for Danone but this business is being reviewed as part of the global buying review process.

Danone is holding the £300m buying review to cut its roster of agencies and to improve its purchasing power.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).