Cardmaster, which makes credit-card sized ads aimed at the business
market, is looking for UK sales people to relocate to Asia.
The company, which displays cards in first- and business-class airport
lounges, is to open an office in Singapore in March and one in Hong Kong
in May. There are also plans to set up in Kuala Lumpur.
Sales manager Stephen Cleeve, who heads the company’s six-strong UK
sales unit, is sending sales executive Patrick Mauchant to Singapore to
front the team. Mauchant will recruit four sales executives, two from
the UK and two from the local area. The same number will be recruited
for the company’s two other Asian offices.
Cardmaster’s advertisers include Psion, Phillips and Barclaycard and
revenue for 2000 is expected to exceed pounds 10 million.
Managing director Darren Munn said: ’Our problem has been satisfying
demand. For instance, space at Gatwick is sold out and there’s a waiting
list of at least 12 months. We had no option but to expand. Asia is
already 75 per cent sold out with advanced bookings before its launch.’