Career Guide: Some recommended reading

These invaluable titles will give you the lowdown on advertising and a head start in any job interview.

CAMPAIGN

Founded in 1968, this is the ultimate weekly magazine covering the advertising and media sector (but we would say that). Campaign's online news feed is available on Brand Republic (www.brandrepublic.com), which draws on Haymarket Publishing's stable of 15 marketing, media and advertising titles.

Contact Campaign subscriptions on (020) 8606 7500.

Campaign Top 300 Agencies

Every year, in association with the leading research company Nielsen Media Research, Campaign publishes a list of the UK's Top 300 agencies.

There is expert commentary on the performance of the most interesting agencies in various sectors, ranging from advertising to media and direct marketing. It is an essential read before any job interview.

Campaign Agency of the Year

December is time for Campaign's Agency of the Year, the award that even agencies that eschew awards would kill to win. Read about the top-performing companies in a number of sectors, from advertising agency to media agency, media owner, advertiser, production company and more.

Ask Jeremy

Wittier and wiser than anyone else in advertising, Jeremy Bullmore is Campaign's must-read columnist.

As a creative, agency chairman and director of the WPP Group, he has seen the industry from every angle. Here, his weekly agony columns are gathered together in a book. Ask Jeremy costs £10 and is available from Kate Nicholson at Campaign on (020) 8267 4683.

REVOLUTION

Haymarket's monthly magazine for those who want to understand and enjoy the world of digital business. Everything from the internet to interactive television is covered here - and it focuses on the real things that real companies are doing for real customers, not on technobabble.

For a sample copy, e-mail subscriptions@haynet.com.

MARKETING

Also published by Haymarket Publishing, Marketing is a weekly

A4-format title for UK marketers. Crammed with news, insight and analysis, Marketing's online news feed is also available on Brand Republic (www.brandrepublic.com).

Call (020) 8606 7500 for subscription details or e-mail haymarket@wdis.co.uk.

MEDIA WEEK

Recently acquired by Haymarket Publishing, Media Week is the pre-eminent title for those working their way up the media ladder. Its editorial is designed to equip sales executives as well as agency planners and buyers for life at the cutting edge of media thinking and negotiation.

ADVERTISING WORKS

When it comes to how-to guides, the best and most learned insight comes from the much-admired Advertising Works series. It is based on a collection of winning entries to the IPA Advertising Effectiveness Awards, which have taken place every other year since 1980.

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