J. Walter Thompson has unveiled its first work for Malibu since
winning the global UDV account from the Lowe Group in April.
Eight break bumpers, all emphasising the brand’s Caribbean heritage,
will go on air this week to tie in with Malibu’s sponsorship of the
Music of Black Origin Awards, which are broadcast on Channel 4.
The ten-second vignettes all show people finding ways to enjoy music in
everyday circumstances. In one, an ice-cream van is playing calypso
music and in another, a black policeman gives money to a
We also see an elderly Rastafarian asking his young neighbours to turn
the music up and a jogger sidling up to a fellow runner so that he can
hear his walkman.
In another, a hitch-hiker refuses the offer of a lift from a driver who
has no stereo in his car. A sixth spot shows a woman wrestling with her
vacuum cleaner while her husband slyly taps the hoover’s fuse against
the sofa, listening to a hi-fi uninterrupted.
In the final two films, one shows a barber struggling to cut the hair of
a customer who keeps dancing in his seat, and the other features a
driver stopping at a green light because he loves the music blaring out
from a squeedgee boy’s stereo.
All the spots were written and art directed by a new team at JWT, Matt
Collier and Wayne Robinson. They were directed by Marc Carach through
Helen Langridge Associates. Media planning and buying were through