Carl Johnson on talent, data, and brilliant ideas

Carl Johnson, the global chief executive of ad agency Anomaly, holds up the facets of talent and the "trick" of identifying what it comprises.

Johnson points to the variety of experiences on the Anomaly team - from agency veterans to ex-clients to fashion designers and musicians.

In this video with Campaign, he explains, "You just have to have as much talent as possible in the same damn room, talking to each other.

"It makes it a little bit more difficult to manage ... But the main thing is to be absolutely open minded about where an idea might come from, and therefore who you need in the building."

He also discusses how close his agency came to launching the first YouTube celebrity sponsor.

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How easyJet transformed customer data into emotional anniversary stories

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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