Concept Automotive Services has appointed Yellow M to handle its £5 million UK advertising account as part of its move to rebrand itself as CarLand.
The first work in the campaign will appear towards the end of the first quarter and will run across print, broadcast and outdoor media. It will be the company's first major advertising campaign to date and together with the recent appointment of public relations agency Eulogy completes the implementation of a fully-fledged marketing strategy.
MediaVest Manchester will handle media buying for the campaign.
Alistair Welham, CarLand's marketing director, commented "Yellow M's appointment was made as a result of their thorough understanding of our market place and intuitive understanding of the brand values CarLand represents. We're delighted to be working with them."
The company currently has nine sites throughout England and Scotland.