Carling Chrome 'anticipation' by VCCP Blue

The first TV ad for Carling Chrome, the new premium lager from Molson Coors, launches today (21 February), during the Brit Awards, as part of a £7 million marketing campaign.

"Anticipation" tells the story of a couple getting ready for a night out when the man notices a Carling Chrome poster and begins to anticipate the refreshment of an ice-cold beer.

The spot features the track Get It On by T Rex. It was created by VCCP Blue and directed by Mehdi Norowzian.