Carling launches football strip amnesty for January transfer window

Carling is sending a van around the country to collect unwanted football strips during the January transfer window as part of a 'shirt amnesty'.

Carling has relaunched its shirt amnesty
Carling has relaunched its shirt amnesty

Fans will be able to turn up at the van and swap football shirts for free if they have a shirt with the name of a player who has been sold by their club during the transfer window. 

Carling claims to have given away thousands of free football shirts in the summer when it carried out the same initiative. 

In the summer the van visited locations including Manchester, Liverpool, London and Birmingham. 

Fans will be informed of the location of the van through the @Carling Twitter account. 

Ex-Premier League and England footballer Jimmy Bullard will help promote the activity. 

Carling brand director Jim Shearer said: "Carling’s summer Shirt Amnesty was a perfect example of how the brand is reenergising the familiar favourite lager category and adding value for consumers at key moments throughout the year." 

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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