Carling 'yawn' by Beattie McGuinness Bungay

Carling has decided that simplicity speaks bounds. This ad depicts a man sitting on top of hill with his dog. Man yawns, dog yawns, then the Carling slogan "Belong" floats into view, it's as simple as that.

SUBSCRIBE TO CAMPAIGN

Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE