Carlsberg has signed up singer Bryan Ferry to star in its latest TV campaign as part of a £13m spend on media in 2007.
The ad will debut during the opening ceremony of the Rugby World Cup 2007, on ITV1 on September 7th.
The ad was produced by Saatchi and Saatchi and directed by Vaughan Arnell. There will be 40- and 30-second versions running across all ITV networks, Channel 4, Five and satellite channels.
Additional behind the scenes content and downloads will be available at a dedicated website.