Carlsberg launches 'Probably the best tap in the world' website

- Carlsberg has launched a new promotional website supported by a Europe-wide TV commercial.

- Carlsberg has launched a new promotional website supported by a Europe-wide TV commercial.

The 30-second commercial will be shown across Europe on MTV this autumn and also features on the website. It features specially-created 3D animated images that combine to form a fast-moving virtual trip.

The ad opens with a shot of a Carlsberg bar tap. This leads into a journey that takes the viewer from a live gig to a football game and finally a city bar.

The site is split into four sections -- music, sport, the bar and brewery -- designed to reflect the brewing giant's marketing and sponsorship activity. It features a guide to European bars, skiing and football information and a link to Carlsberg's international Websites.

The site was created by Danes Ad Work in Denmark and is located at www.carlsberg.com.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).