If Carlsberg did Movember... It would use beer as shaving foam

Bearded hipsters, unite. Carlsberg has created a shaving foam made with hops to help its fashion-conscious clientele style their way into Movember.

Carlsberg: unveils grooming products made with freeze-dried beer
Carlsberg: unveils grooming products made with freeze-dried beer

Carlsberg has launched a range of shaving products in support of Movember, the charity event that asks men to grow a mo' to raise awareness about health issues.

The beer brand has created a shaving gel, aftershave cream and a moustache cream made with 200ml of freeze-dried Carlsberg.

The main ingredients in Carlsberg – hops, barley & yeast - have "beautifying properties" for hair and skin, the brand claims.

Carlsberg first dipped a toe into the world of cosmetics in June with the launch of its limited edition mens-care range.

Brand: Carlsberg

Agency: CP+B

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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