Carlsberg recreates 'Probably' the ten best goals of the UEFA Euros

Carlsberg, has recreated 'Probably' the 10 best goals of UEFA Euros, to celebrate 100 days to go until the tournament kicks off.

Carlsberg recreates 'Probably' the ten best goals of the UEFA Euros

Carlsberg, the official beer of the event, has teamed up with Youtube stars, the F2 Freestylers, to emulate key moments from Euro matches from the past 40 years.

The mini-series of goals will be released one by one for ten weeks on Carlsberg, Football and Goal.com. Each release will be posted to Carlsberg's Facebook and Twitter feeds, offering fans the chance to win tickets for themselves and a friend to attend the semi-final at the Stade de Lyon.  

There is also the chance for fans to play on the same pitch the following day with players from past Euro tournaments.

The first week starts with Marco van Basten's volley from Holland vs. the USSR during the UEFA Euro 1988 tournament. Replays of the action are seen through ‘Carlsberg Cam’, filmed with a drone and cameras fixed to the F2 Freestylers.  

Billy Wingrove of the F2 Freestylers said: "The Euros always delivers great football moments and whilst the pro’ players make it look easy, recreating them touch for touch is anything but. It’s lucky that we love a challenge."

Brand: Carlsberg

Agency: Fuse

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More