Carlson Marketing becomes Aimia

Be the first to comment
Jonathan Harman: now chief development officer EMEA at Aimia
Jonathan Harman: now chief development officer EMEA at Aimia

Carlson Marketing has folded into parent company, Groupe Aeroplan, which will now be known as Aimia.

The loyalty marketing agency changes its name after going through a major restructure in July that closed its creative department and brought 20 redundancies.

Following the restructure, the agency focused on data, planning, loyalty and relationship marketing, digital and promotional marketing.

Aimia will now operate solely as a loyalty management company, with Carlson EMEA president Jonathan Harman at the helm as chief development officer EMEA. Olly Foot, Carlson Marketing’s managing director, now becomes managing director, proprietary loyalty UK, at Aimia.

The agency's clients include IBM, Coca-Cola, Mazda and Kellogg’s.

All parts of Groupe Aeroplan, other than consumer-facing brands Nectar, Air Miles Middle East and Aeroplan, will also adopt Aimia’s name and identity.

Carlson Marketing was acquired by Groupe Aeroplan in December 2009, in an all-cash deal for $107m.

Follow Sara Kimberley on Twitter @SaraKimberley

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

  • Account Executive £22000 - £25000 per annum + great benefits! Twist Recruitment, London
  • Designer £28000 - £38000 per annum Major Players, London
  • ACCOUNT DIRECTOR £40000 - £50000 per annum + bonuses and benefits Live Recruitment, Birmingham
The end of false recognitions
Shares0
Share

1 The end of false recognitions

You'll be seeing less work from DDB at award shows in 2016. Here's why.

Just published