Carlson Marketing becomes Aimia

Carlson Marketing has folded into parent company, Groupe Aeroplan, which will now be known as Aimia.

Jonathan Harman: now chief development officer EMEA at Aimia
Jonathan Harman: now chief development officer EMEA at Aimia

The loyalty marketing agency changes its name after going through a major restructure in July that closed its creative department and brought 20 redundancies.

Following the restructure, the agency focused on data, planning, loyalty and relationship marketing, digital and promotional marketing.

Aimia will now operate solely as a loyalty management company, with Carlson EMEA president Jonathan Harman at the helm as chief development officer EMEA. Olly Foot, Carlson Marketing’s managing director, now becomes managing director, proprietary loyalty UK, at Aimia.

The agency's clients include IBM, Coca-Cola, Mazda and Kellogg’s.

All parts of Groupe Aeroplan, other than consumer-facing brands Nectar, Air Miles Middle East and Aeroplan, will also adopt Aimia’s name and identity.

Carlson Marketing was acquired by Groupe Aeroplan in December 2009, in an all-cash deal for $107m.

Follow Sara Kimberley on Twitter @SaraKimberley

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More