Carlton Digital Sales restructures to cope with business drive

Carlton Digital Sales is reshuffling its sales operation to handle a new-business drive focused on acquiring channels and selling interactive advertising.

Carlton Digital Sales is reshuffling its sales operation to handle

a new-business drive focused on acquiring channels and selling

interactive advertising.



The setting up of a new commercial function, which incorporates

sponsorship, product placement and interactive advertising packages as

well as traditional airtime sales, has already been set in motion.



Carlton Digital has recruited three sales people and expanded its sales

groups from five to six. Each group incorporates an account manager and

two sales executives.



As part of the restructure, Roger Menasse and Nina Rampersaud have been

promoted from sales executives to account managers. Each member of the

sales team operates across both client and agency business plus all of

its channels and websites.



All six teams report directly to sales manager John De Napoli who in

turn reports to head of Carlton Digital Sales David Sanderson.



The sales teams will soon sell on behalf of the Asian Channel and

another new interactive channel to be announced in the coming weeks.



Carlton Digital’s existing portfolio includes airtime sales for youth

music channel The Box, Carlton Cinema, Carlton Food Network, Travel

Channel and ITV2.



Separately, Carlton Digital Sales has negotiated ONdigital’s first

sponsorship deal by signing up Holsten Pils to sponsor the Bundesliga,

the German equivalent of the Premier League. It will also sponsor its

commentary programme Don’t Mention The Score.



The sponsorship will run throughout the football season exclusively on

ONdigital. Holsten Pils has also been given first option to sponsor the

whole season from September this year to May 2001.



The deal was negotiated on behalf of ONdigital by De Napoli and Jim

O’Toole from Premiere Consulting.



The beer brand will sponsor the programme’s credits and there will also

be branding on air as well as on traditional spot airtime throughout the

whole series.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).