Carlton Digital Sales is reshuffling its sales operation to handle
a new-business drive focused on acquiring channels and selling
The setting up of a new commercial function, which incorporates
sponsorship, product placement and interactive advertising packages as
well as traditional airtime sales, has already been set in motion.
Carlton Digital has recruited three sales people and expanded its sales
groups from five to six. Each group incorporates an account manager and
two sales executives.
As part of the restructure, Roger Menasse and Nina Rampersaud have been
promoted from sales executives to account managers. Each member of the
sales team operates across both client and agency business plus all of
its channels and websites.
All six teams report directly to sales manager John De Napoli who in
turn reports to head of Carlton Digital Sales David Sanderson.
The sales teams will soon sell on behalf of the Asian Channel and
another new interactive channel to be announced in the coming weeks.
Carlton Digital’s existing portfolio includes airtime sales for youth
music channel The Box, Carlton Cinema, Carlton Food Network, Travel
Channel and ITV2.
Separately, Carlton Digital Sales has negotiated ONdigital’s first
sponsorship deal by signing up Holsten Pils to sponsor the Bundesliga,
the German equivalent of the Premier League. It will also sponsor its
commentary programme Don’t Mention The Score.
The sponsorship will run throughout the football season exclusively on
ONdigital. Holsten Pils has also been given first option to sponsor the
whole season from September this year to May 2001.
The deal was negotiated on behalf of ONdigital by De Napoli and Jim
O’Toole from Premiere Consulting.
The beer brand will sponsor the programme’s credits and there will also
be branding on air as well as on traditional spot airtime throughout the