Carlton Digital Sales secures Vauxhall as first sponsor of ITV2

Carlton Digital Sales has clinched its first sponsorship deal on the digital channel, ITV 2.

Carlton Digital Sales has clinched its first sponsorship deal on

the digital channel, ITV 2.



Vauxhall Vans will sponsor three football programmes, starting at the

end of this month and running until the end of the season in May.



As a free-to-air channel, ITV2 has designed the football programming

with the Vauxhall sponsorship in mind. It starts at 2pm on Saturdays

with Football First, a live news and results programme, followed by

Football Mundial, a summary of world football and finally, Italian

Football Live, broadcast on Sunday evenings.



Mark Hamilton, senior planner at Western International Media, who is

responsible for Vauxhall Vans, said he was impressed by the

broadcaster’s flexible scheduling. Vauxhall Vans is keen to align itself

with sport.



ITV2 is available on Cable & Wireless, Cable London, Telewest, Eurobell

and ONdigital. The audience reach for the digital terrestrial and cable

channel increased from 830,000 to 2.2 million when it launched on

Telewest two weeks ago.



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