Carlton discounts packages bought on the web

Carlton Television is offering discounted sales packages for advertisers who book their spots online.

Carlton Television is offering discounted sales packages for

advertisers who book their spots online.



The trial service, which launched this week, is designed to encourage

more customers to use the Carlton Media Sales website.



Although requests for airtime can now be booked online and e-mailed

directly to the appropriate sales contact, final financial transactions

will be carried out in person.



The first two discounted advertising packages are already up and running

on Carlton’s website.



Carlton Screen Advertising is offering a package called the Female

Premiere Offer. It consists of a series of slots around a group of films

that target 15- to 24-year-old females. The offer is available from 19

May to 29 June.



For online bookers who can meet the Carlton Screen price of pounds

250,0000, the package deal will offer customers screentime value of

pounds 318,340.



The second package offers airtime and sponsorship contracts to support

the ATP Masters Tour tennis event. On top of the standard package, which

is worth pounds 90,000, any advertiser buying online will receive an

airtime support package - including additional spots - thrown in as part

of the deal.



If the two new packages are successful, Carlton intends to launch a

series of deals available for purchase online.



Fran Cassidy, marketing director, sales, said: ’Carlton’s offer of

special, exclusive deals online represents an important progression for

the Media Group. Electronic services such as this will play an

increasingly pivotal role in the success of our group.’



In another move, Martin Bowley, chief executive of Carlton Television,

has confirmed that the station will soon launch a string of interactive

ads to keep up with the developing market.