Carlton Draught Beer 'big ad' by George Patterson Partners

Carlton & United Beverages has broken the rules of advertising spend secrecy to poke fun at how much money it has poured into its latest ad in its "Made from beer" campaign. The ad, shot in New Zealand, features more than 300 actors and more than 20,000 computer-generated men running at each other in a 'Braveheart' themed piece as they sing "It's a big ad" to the music of opera piece 'O Fortuna'. The ad ends with the army of men running and singing to form the large image of a man drinking beer. The ad can be seen in full-screen mode here.


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