Carlton Food Network has secured six months worth of sponsorship
deals with high-profile food brands and supermarkets.
Lurpak, California Raisins and Felippo Berio olive oil are to sponsor
the channel for the first time, while Waitrose and Meat New Zealand are
renewing their sponsorship arrangements.
The deals were negotiated by Carlton Digital Sales, part of Carlton
Lurpak will sponsor two cookery series Simply Antony and More Simply
Antony - which star the celebrity chef Antony Worrall Thompson - from
the beginning of April.
The Lurpak sponsorship credits will be linked to a new Lurpak
commercial, which is scheduled to run in the ad breaks of both
California Raisins will sponsor the 40-episode series Superchefs, which
will be broadcast daily from the beginning of May.
Felippo Berio is linking up with Carlton’s Mediterranean food programmes
to support its current media campaign. It will sponsor the entire series
of Perfect Pasta and Cucina Valentina, an Italian home cooking programme
that will launch at the end of August.
Meat New Zealand has negotiated a deal with Carlton through Zed Media,
an agency that has offices in New Zealand. The trade association will
sponsor the SimplyFood.co.uk website - which features a number of links
to Meat New Zealand sites - as well as investing in airtime and
sponsorship across a range of programmes on the channel.
Waitrose has extended its current six-month sponsorship of In Season for
another six months. The series, which focuses on healthy eating, will
run for 26 episodes from the beginning of May.
Jeremy Hallsworth, managing director at Carlton Digital Channels, said:
’It’s a testimony to the quality and focus of our audience that
high-profile brands such as these are sponsoring our programmes.
’It is also particularly heartening that both Waitrose and Meat New
Zealand have returned for a second helping of Carlton Food Network.’
Carlton Food Network is broadcast seven days a week on ONdigital between
7am and 7pm.