Carlton launches film website

- Carlton Online, the online unit of Carlton Communications, has launched Popcorn, a film website combining a what's on guide with movie star gossip.

- Carlton Online, the online unit of Carlton Communications, has launched Popcorn, a film website combining a what's on guide with movie star gossip.

The site, located at www.popcorn.co.uk, will be the first site to be advertised in cinemas nationwide and will backed by a cinema ad campaign, voiced by Mariella Frostrup, and a substantial online marketing campaign.

As well as national cinema listings, Popcorn will feature film reviews, pictures, video trailers and audio interviews with major stars. Online polls, a site search capacity, a personalised e-mail alert and bulletin board discussions bring interactive content.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).