Carlton Media Sales is mounting a full-scale marketing campaign to
lure more dotcoms onto television.
The company is planning a pan-European offensive, selling itself on
terrestrial as well as CNN, Sky and a host of digital channels,
including Simply Money.
Fran Cassidy, director of marketing sales, will head the initiative.
TV ads will be backed by direct mail, e-mail and banner ads on Carlton’s
Tara Lee, marketing communications manager at Carlton, said: ’We want to
bring in start-up dotcoms and venture capitalists who have invested in
media but are new to advertising on TV.’
Carlton is also launching free online media presentations called Easy
Media, dedicated to servicing UK dotcom advertisers. The seminars will
give dotcoms an idea of the basics of the TV, cinema, online and digital
Lee said the seminars would cut out the jargon and show clients how to
create effective, simple, affordable ads that destroy the myth that TV
is too expensive for start-up companies.