Martin Bowley, managing director of Carlton UK Sales, is to fill
the new post of chief executive as part of an overhaul of the ITV sales
house. The changes are designed to recognise the contribution of
advertising sales staff to the Carlton media empire.
Steve Platt, the sales director of Carlton, is being promoted to
managing director, replacing Bowley, while Gary Digby, the sales
controller, moves up to sales director.
The changes in the senior management line-up are accompanied by the
promotion to the board of Chris Soden, the deputy sales director, Tony
Hopewell Smith, the audience research director, and David Prosser, the