Carlton to showcase new ad methods at Screen 2000 event

Carlton Screen Advertising is busy making preparations for Screen 2000, an event designed to woo clients and media planners and buyers.

Carlton Screen Advertising is busy making preparations for Screen

2000, an event designed to woo clients and media planners and

buyers.



The event takes places this Wednesday at the Curzon cinema in Soho.



Carlton Screen is planning to give attendees the ’inside track’ on

releases for the forthcoming year and present some unconventional

advertising ideas.



Carlton Screen’s head of sales Jayne Rumsey commented: ’In addition to

conventional advertising, we are now developing tailor-made,

through-the-line opportunities for clients, incorporating the use of

sponsorship, film promotions, on-screen posters, sampling, foyer TV and

branding on cinema tickets and popcorn bags.



’These tactics allow the advertiser to reinforce the message at all

stages of the cinema experience, from booking the ticket to the start of

the film.’



’Cutting edge’ advertising from the past will be reviewed. The

organisation has also lined up a range of speakers, including

presentations from Martin Bowley, CEO of Carlton Media Sales, and Debbie

Chalet, managing director of Carlton Screen Advertising. The guest

speaker will be Nigel Sharrocks, managing director of Warner Bros UK.



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