Carlton Screen Advertising is busy making preparations for Screen
2000, an event designed to woo clients and media planners and
The event takes places this Wednesday at the Curzon cinema in Soho.
Carlton Screen is planning to give attendees the ’inside track’ on
releases for the forthcoming year and present some unconventional
Carlton Screen’s head of sales Jayne Rumsey commented: ’In addition to
conventional advertising, we are now developing tailor-made,
through-the-line opportunities for clients, incorporating the use of
sponsorship, film promotions, on-screen posters, sampling, foyer TV and
branding on cinema tickets and popcorn bags.
’These tactics allow the advertiser to reinforce the message at all
stages of the cinema experience, from booking the ticket to the start of
’Cutting edge’ advertising from the past will be reviewed. The
organisation has also lined up a range of speakers, including
presentations from Martin Bowley, CEO of Carlton Media Sales, and Debbie
Chalet, managing director of Carlton Screen Advertising. The guest
speaker will be Nigel Sharrocks, managing director of Warner Bros UK.